English-speaking real estate advisor in Paris, independent agent with iad France. I help owners sell their property at the right price by doing for their home what I did for luxury brands for 20 years: making it desirable.
My background
Before real estate, I spent two decades shaping how a product is presented, perceived and chosen.
- Puig (2002–2008): merchandising and visual elements for Nina Ricci, Paco Rabanne, Prada, Carolina Herrera and Comme des Garçons.
- Galeries Lafayette (2008–2010): new Beauty merchandising concept for 60 stores.
- Sephora, LVMH group (2010–2012): Skincare merchandising concept and customer journey for 1,200 stores across Europe, the Middle East and Africa.
- CK Hutchison (2012–2018): store concept for 550 points of sale, then head of international marketing for a network of 1,000 stores.
- L’Oréal (2022–2023): Global Head of Retail, designing flagship stores and pop-up stands.
- Education: MBA in digital marketing strategy (EMLV, 2021), EDC Paris Business School.
What this background means for selling your property
Buyers decide on the value they perceive first, and on price second. I apply to your property what merchandising applies to a product:
- Reveal what gives it value: space, light, original period features.
- Stage it before photos and viewings, without unnecessary renovation.
- Tell its story in a listing built like a campaign.
- Design each viewing as a client journey.
Where I work
Paris and the inner suburbs. I work with French and international clients, in French and in English.
Professional status
Independent real estate agent (agent commercial) with SAS iad France, holder of professional license CPI 7702 2018 000 028 002. Registered with the Paris RSAC under no. 985 389 089; does not hold client funds.